Selfie charity campaign raises awareness of hospice care
You may have seen a very large teddy sitting happily in Royal Victoria Place Shopping Centre in Tunbridge Wells.
RVP teamed with up children’s charity ellenor to raise money for children and young people with life threatening illnesses.
Tunbridge Wells Biggest Teddy Bear, aptly named ‘Teddy Selfie’ took up residence inside the shopping centre between 19 November and 5 January, with shoppers and their families posting images of themselves taken with the 3.5 metre high teddy and donating money to the charity. The five best selfies won a £50 RVP Gift Card.
‘We have been overwhelmed by the support people have shown us through the #RVPTeddySelfie campaign. If people would like to support our work to provide specialist hospice care to terminally ill children, they can visit www.ellenor.org,’ said Katie Gardner, area fundraiser.
Royal Victoria Place’s campaign has raised £2818.67 for ellenor funding vital hospice home care to babies, children and young adults, aged 0 to 18 years. The money raised will fund 90 play therapy sessions.
Marc Burchett, marketing manager of Royal Victoria Place, commented: ‘We were delighted to have teamed up with ellenor at Christmas as part of our Teddy Selfie Activity which was all about having some festive fun and helping to raise money for a worthy local cause. We would like to thank everyone who donated money as due to their kind generosity we were able to raise nearly £3000 to help provide expert care for babies, children, adults and families across Kent facing terminal illness. We are looking forward to working with ellenor throughout the coming year to enable them to continue the valuable work it does within our community.’
ellenor provides hospice care for people of all ages – babies, children and adults – and their families. As a pioneer in the field of hospice at home care, ellenor enables children in Kent to receive the very best support they need at home, so they can stay with their loved ones. Specialist care such as chemotherapy and respite provided in the sanctuary of the family home enables them to focus on building precious memories in the limited time they have together.